These days, traditional mass media like television, cinema, newspapers and radio have lost their selling power, due to unilateral communication. But with the arrival of Web 2.0, communication has evolved and no longer is driven on a one-to-many model, but many-to-many model. Social media has therefore become a recent and inescapable means of communication. Certain ...
Obtaining and interacting with information has always been at the centre of humanity. We have always sought to innovate and improve these interactions by creating linking devices such as switches or remote controls. In seeking a more natural interaction with machines, we have expanded to the creation of devices, such as the mouse which allowed ...
The Cube (a cultural room dedicated to digital creation) has invited Bernard Werber, the author of successful science fiction books, to the conference "Meet the Future" this Wednesday, November 17. This event, broadcasted live over the Internet, invited users to participate by asking questions as if they were in the game. The topics discussed were ...
Since its creation, European cultural TV channel ARTE is an image of quality, innovation and culture. It was created in order to allow the cultural collaboration between the French and Germans. It stands as a unique phenomenon in the global media landscape.
ARTE has successfully adapted its high value content distributed on the air to the ...
In the past years, mobile telephones have evolved at a dazzling speed. The union of different technologies has enabled mobile phones to perform more complex tasks: we have advanced from oral communication and SMS to Conventional Multimedia messages (MMS), email messages, web browsing, GPS, photography and video, among others.
From TF1 to Arte, traditional French media in both the private and public sector, have come to understand the astonishing impact of the Internet and broadband on the viewer. Against this backdrop, they suggest new uses which rely on a more non-linear diffusion and multi-supports.
While the digital adaptation of print media such as books or newspapers has been the subject of numerous studies and is part of our daily lives, the digitization of comic books has struggled to find its place. However, the fact that by its form which combines text and image and the fact that there is ...
The emergence of Web 2.0 has enabled the launch of social networks, which are blossoming more and more on the web. Initially intended for student reunions or simply to share common interests, social networks have quickly become widespread to become one of the hallmark uses of the web, provided that companies themselves are interested in ...
Traditionally the luxury goods sector was a latecomer to the web. There are several reasons for this. How could Tati and Chanel sit side-by-side? The media was considered low-end and especially dangerous because it was new. The problem facing the marketing industry was that it could not make the customer experience as interesting as it ...
Equipped with high quality printing and a simple layout promoting the work of artists it introduced, Etapes is very well known among its competitors for its presentation and content. Critical articles and a judicious choice of subjects enabled them to last, 15 years after the first publication in 1994. This monograph presents the magazine but ...
For some years now, new ways of accessing information on mobile devices has become possible. Two-dimensional barcodes are a way of making everyday objects interactive and to bring them an immediate interaction with the Internet.
