The emergence of Web 2.0 has enabled the launch of social networks, which are blossoming more and more on the web. Initially intended for student reunions or simply to share common interests, social networks have quickly become widespread to become one of the hallmark uses of the web, provided that companies themselves are interested in the phenomenon. Do businesses have a place in social networking? What can social networks bring for them to make the leap?
The benefits are numerous, from the visibility of the company to mass communication and the advantages are there, if well designed and properly controlled. To post a company on a social network like Facebook, YouTube or Twitter requires a real investment. Those who have taken advantage of these new communication tools should rejoice, but caution is required: on the web everything is faster and nothing is spared!
