Since its creation, European cultural TV channel ARTE is an image of quality, innovation and culture. It was created in order to allow the cultural collaboration between the French and Germans. It stands as a unique phenomenon in the global media landscape.
ARTE has successfully adapted its high value content distributed on the air to the content for the web (hypervideo). The implementation of various online media supports (radio, blogs…) form a community around that content. Social networks sits perfectly within the “web communication ” of ARTE.