From TF1 to Arte, traditional French media in both the private and public sector, have come to understand the astonishing impact of the Internet and broadband on the viewer. Against this backdrop, they suggest new uses which rely on a more non-linear diffusion and multi-supports.
Which offers and which perspectives are present today in the French market? Which economic models? To help answer these questions we will also see exactly what is happening in the US, where if the market appears to be structurally different, it is still highly innovative and leading in its own way to rethink the uses, production means and dissemination strategies of broadcasting the traditional programs.