Brands and Social Networking: What’s at stake in going viral?
These days, traditional mass media like television, cinema, newspapers and radio have lost their selling power, due to unilateral communication. But with the arrival of Web 2.0, communication has evolved and no longer is driven on a one-to-many model, but many-to-many model. Social media has therefore become a recent and inescapable means of communication. Certain ...
Businesses and Social Networks
The emergence of Web 2.0 has enabled the launch of social networks, which are blossoming more and more on the web. Initially intended for student reunions or simply to share common interests, social networks have quickly become widespread to become one of the hallmark uses of the web, provided that companies themselves are interested in ...