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Student ebook prototype : Guidebook of the Moon

Student ebook prototype : Guidebook of the Moon

The market of travel guidebooks has to be constantly updated to keep its data correct year after year. It is also an interesting market for the digital technology, in terms of enriched content as well as appropriation and personalization by its users. Our group, made of four students of the master CEN (Création et Édition ...
Student prototype  : Six Feet Away

Student prototype : Six Feet Away

Six Feet Away is a mobile application, impelled by the NFC (Near Field Communication), which spotted nearby people with shared interests. The NFC The innovation brought by Sex Feet Away, compared with major players like Facebook, Foursquare or BonjourBonjour, stands in the integration of the NFC. The Near Field Communication is a short-range wireless communication technology (up to ...
Chinese social media

Chinese social media

Over the last few years, China has popularized the use of the Internet. The number of Chinese Internet users is the highest in the world. According to a CNNIC study (China Internet Network Information Center), in 2011, China has 500 million internet users. 235 millions are social media users and 148 millions are bloggers. In ...
Brands and Social Networking: What’s at stake in going viral?

Brands and Social Networking: What’s at stake in going viral?

These days, traditional mass media like television, cinema, newspapers and radio have lost their selling power, due to unilateral communication. But with the arrival of Web 2.0, communication has evolved and no longer is driven on a one-to-many model, but many-to-many model. Social media has therefore become a recent and inescapable means of communication. Certain ...
ARTE: television in the era of crossmedia

ARTE: television in the era of crossmedia

Since its creation, European cultural TV channel ARTE is an image of quality, innovation and culture. It was created in order to allow the cultural collaboration between the French and Germans. It stands as a unique phenomenon in the global media landscape. ARTE has successfully adapted its high value content distributed on the air to the ...
Businesses and Social Networks

Businesses and Social Networks

The emergence of Web 2.0 has enabled the launch of social networks, which are blossoming more and more on the web. Initially intended for student reunions or simply to share common interests, social networks have quickly become widespread to become one of the hallmark uses of the web, provided that companies themselves are interested in ...
Luxe 2.0

Luxe 2.0

Traditionally the luxury goods sector was a latecomer to the web. There are several reasons for this. How could Tati and Chanel sit side-by-side? The media was considered low-end and especially dangerous because it was new. The problem facing the marketing industry was that it could not make the customer experience as interesting as it ...
Bernard Werber at the Cube = Future!

Bernard Werber at the Cube = Future!

The Cube (a cultural room dedicated to digital creation) has invited Bernard Werber, the author of successful science fiction books, to the conference "Meet the Future" this Wednesday, November 17. This event, broadcasted live over the Internet, invited users to participate by asking questions as if they were in the game. The topics discussed were ...